About Utsavi by Shilpa
100% Handcrafted. Always Sustainable. Forever Timeless.
Welcome to Utsavi by Shilpa—a Jaipur-based fashion and lifestyle studio dedicated to preserving India’s rich heritage through 100% handcrafted, sustainable design. Founded by designer Shilpa Parwani, Utsavi is where ancient artistry meets contemporary elegance, giving rise to pieces that are both soulful and enduring.
With over 15 years of experience in the fashion industry, Shilpa has built a brand rooted in slow, mindful creation—celebrating craft, culture, and conscious living.
Crafted by Hand, Created
with Purpose
At Utsavi, every piece is entirely handcrafted—from the fabric to the final embellishment. We work exclusively with pure handloom textiles, often custom-woven in collaboration with Indian weavers to preserve authenticity and exclusivity. Our artisan partners bring generations of skill to each design, reviving intricate techniques such as Marori, Tilla, Gota, Phulkari, Chikankari, Kashmiri, and Zardosi.
This isn’t fast fashion—it’s fashion with a soul. Designed slowly, made with intention, and crafted to last.
Sustainability is Our
Signature
Sustainability at Utsavi is not a trend—it’s a way of life. From sourcing natural fabrics to minimizing waste and supporting ethical labor, we are committed to creating fashion that respects people and the planet. Each garment is a reflection of our belief in mindful consumption and the value of preserving heritage through eco-conscious design.
Personalized Creations with a Soulful Touch
A Space Beyond Fashion
Utsavi extends beyond clothing into a curated selection of handcrafted home decor, celebrating the same artistry, texture, and emotion that defines our fashion line. Whether worn or displayed, our pieces bring warmth, story, and meaning to your everyday life.
By Appointment Only – For a Thoughtful Experience
Our Jaipur studio operates by appointment, offering a tailored, one-on-one experience for clients who seek designs with depth, heritage, and individuality. Each consultation is a creative journey—designed around your personal story and your appreciation for authentic craft.
A Commitment to Craft and Community
Meet the Visionary – Shilpa Parwani
Founder and designer Shilpa Parwani is a strong advocate for artisanal excellence and women’s empowerment. Leading a close-knit team of over 20 skilled artisans, many of whom are women from underrepresented communities, Shilpa creates a space where tradition is honored, creativity is nurtured, and craft is given the spotlight it deserves.
Her design philosophy? Quiet luxury, deep-rooted heritage, and a personal connection to every piece.
Discover Utsavi
Step into a world where every thread is touched by hand, every detail holds meaning, and every creation honors the earth and the artisan.